| Title | RUNNING |
| Brand | SYNMUNGKONG INSURANCE PUBLIC CO. |
| Product / Service | HEALTH INSURANCE |
| Category | A12. Financial Products & Services |
| Entrant | LOWE Bangkok, THAILAND |
| Entrant Company: | LOWE Bangkok, THAILAND |
| Advertising Agency: | LOWE Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Name | Position |
|---|---|
| Pom Chaiyaporn | Chief Creative Officer |
| Piya Churarakpong | Executive Creative Director |
| Porakit Tanwattana | Creative Director |
| Thanachai Shavitranuruk | Copywriter |
| Prasit Vitayasamrit | Art Director |
| Chudthai Khumpong | Agency Producer |
| Ladarat Charoenpinijkarn | Account Supervisor |
| Supinyo Maneerat | Advertiser's Supervisor |
| Panida Ngamsompong | Producer |
| Thanonchai Sornsriwichai | Director |
| Songsak Visittipackdeekun | Editor |
| Chumpol Sepsawasdi/Cinedigital Sound Studio Co./Ltd. | Sound Design/Arrangement |
| Oriental Post Co./Ltd. | Post Production |
| Lighthouse Film Service Co./Ltd. | Lighting |
| Terdsak Janpan/Cinedigital Sound Studio Co./Ltd | Music |
| Chidlada Gabites | Account Manager |
| Boonchai Suksuriyayothin | Planner |
| Matad Co./Ltd. | EditingCompany |
SMK car insurance is known for its speedy response. And for car insurance users, the moment people want to switch their brands most is the moment they have an accident and found that their insurance agent comes slower that the other party's. Challenge: Exploit the moment, create a conversion, drive sales