Brief Explanation

With only a year to the Rugby World Cup, we concentrated on building grass roots support for the team, knowing full well that when the fans give their all, the All Blacks are more likely to give their all too. We shot candid footage of the All Blacks surprising real fans in the most unlikely of places: knocking on doors in Taranaki, dropping in on a ladies knitting group in Dunedin, and paying a surprise visit to a Northland primary School, all of which were shared on facebook to the delight of our half a million fans.