Title | HELMET COFFIN |
Brand | ASIA INJURY PREVENTION FOUNDATION |
Product / Service | ROAD SAFETY AWARENESS |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM |
Entrant Company: | OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM |
Advertising Agency: | OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM |
Production Company: | FATMAN FILMS Ho Chi Minh City, VIETNAM |
Name | Position |
---|---|
Todd Mccracken | Executive Creative Director |
Todd Mccracken/Craig Love/Du Tang | Copywriter |
Todd Mccracken/Bj Galinato | Art Director |
Lan Huong Nguyen | Agency Producer |
Gordon Westman/Jimmy Singh/Malcolm Soh | Producer |
The Colony | Director |
John Truei | Editor |
Nylon Studios | Sound Design/Arrangement |
The Colony | Post Production |
Thorsten Orth | Account Manager |
James Brown | Director Of Photography |
It is compulsory for Adults to wear helmets in Vietnam, but not Children. Every year Vietnam suffers 23,000 child-related motorbike fatalities. 75% of these could be avoided if children wore helmets. AIP Foundation wanted to make sure that they got the message loud and clear.