GAME ON

TitleGAME ON
BrandCATHAY PACIFIC AIRWAYS
Product / ServiceAIRLINE
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG
Production Company:RSA FILMS ASIA Hong Kong, HONG KONG

Credits

Name Position
Thierry Halbroth Executive Creative Director
Anita Ng (Associate Creative Director) Creative Director
Thierry Halbroth/Don Ellis Copywriter
Kato Tsang Art Director
Ida Man/Chung Yau Agency Producer
Nick Livesey Director
Adrian Brady Editor
Digit Digit Post Production
Billy Idol "rebel Yell" Remixed By Schtung Music Music
Siu Dee Director Of Photography

Brief Explanation

The Hong Kong Sevens is the Super Bowl of Asia and Cathay Pacific is its founding and co-title sponsor. Every year we create a commercial to reinforce Cathay Pacific's commitment to the events. This year we did it by turning real-world air-travel experiences into a winning rugby strategy by pitting real flight attendants aga