Title | GAME ON |
Brand | CATHAY PACIFIC AIRWAYS |
Product / Service | AIRLINE |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Production Company: | RSA FILMS ASIA Hong Kong, HONG KONG |
Name | Position |
---|---|
Thierry Halbroth | Executive Creative Director |
Anita Ng (Associate Creative Director) | Creative Director |
Thierry Halbroth/Don Ellis | Copywriter |
Kato Tsang | Art Director |
Ida Man/Chung Yau | Agency Producer |
Nick Livesey | Director |
Adrian Brady | Editor |
Digit Digit | Post Production |
Billy Idol "rebel Yell" Remixed By Schtung Music | Music |
Siu Dee | Director Of Photography |
The Hong Kong Sevens is the Super Bowl of Asia and Cathay Pacific is its founding and co-title sponsor. Every year we create a commercial to reinforce Cathay Pacific's commitment to the events. This year we did it by turning real-world air-travel experiences into a winning rugby strategy by pitting real flight attendants aga