| Title | MORPHING |
| Brand | VOLKSWAGEN |
| Product / Service | PEOPLE'S CAR PROJECT |
| Category | B02. Other Screens |
| Entrant | PROXIMITY CHINA Shanghai, CHINA |
| Entrant Company: | PROXIMITY CHINA Shanghai, CHINA |
| Advertising Agency: | PROXIMITY CHINA Shanghai, CHINA |
| 2nd Advertising Agency: | GOODSTEIN & PARTNERS, CHINA |
| Production Company: | WEAREFLINK Hamburg, GERMANY |
| Name | Position |
|---|---|
| Georg Warga | Executive Creative Director |
| Felipe Ferreira/Daryl Villanueva | Creative Director |
| Kathrin Guethoff | Art Director |
| Shauna Cho | Agency Producer |
| Enko Von Arnim | Account Manager |
| Devin Beringer | Planner |
'Morphing' shows the ever-changing key visual of Volkswagen's 'People's Car Project'. No matter how odd, which color, shape or function. A car can be anything. 'The People's Car Project' inspires the Chinese people to come up with new ideas about cars and mobility on a dedicated Co-Creation Online Platform. The result will be a new car, the first Volkswagen created by the people for the people.