Title | DRAGO |
Brand | ADCONGRESS |
Product / Service | ADVERTISING BOARD OF THE PHILIPPINES |
Category | A15. Corporate Image |
Entrant | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
Entrant Company: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
Advertising Agency: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
Production Company: | FILMEX Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Raoul S. Panes | Executive Creative Director |
Alvin Tecson | Creative Director |
Raoul Panes/Alvin Tecson/Mela Advincula/Cey Enriquez | Copywriter |
Mela Advincula | Art Director |
Steve Vesagas/Lester Parulan | Agency Producer |
Raymond Arrastia/Golda Roldan | Account Supervisor |
Henry Frejas | Director |
Hit Production | Sound Design/Arrangement |
Optima Digital | Post Production |
Alan Feliciano | Music |
Kathy De Leon | Account Manager |
First task was to change people’s perception of Camarines Sur – a Philippine province best known for typhoons and floods. Second, entice them to attend the 22nd Philippine Advertising Congress, where for the first time ever, Camarines Sur would be host to the event.