DRAGO

TitleDRAGO
BrandADCONGRESS
Product / ServiceADVERTISING BOARD OF THE PHILIPPINES
CategoryA15. Corporate Image
EntrantLEO BURNETT MANILA Makati City, THE PHILIPPINES
Entrant Company:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Advertising Agency:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Production Company:FILMEX Makati City, THE PHILIPPINES

Credits

Name Position
Raoul S. Panes Executive Creative Director
Alvin Tecson Creative Director
Raoul Panes/Alvin Tecson/Mela Advincula/Cey Enriquez Copywriter
Mela Advincula Art Director
Steve Vesagas/Lester Parulan Agency Producer
Raymond Arrastia/Golda Roldan Account Supervisor
Henry Frejas Director
Hit Production Sound Design/Arrangement
Optima Digital Post Production
Alan Feliciano Music
Kathy De Leon Account Manager

Brief Explanation

First task was to change people’s perception of Camarines Sur – a Philippine province best known for typhoons and floods. Second, entice them to attend the 22nd Philippine Advertising Congress, where for the first time ever, Camarines Sur would be host to the event.