| Title | GLASS HOUSE |
| Brand | TAIWAN HIGH SPEED RAIL |
| Product / Service | HIGH SPEED RAIL |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | SPRING FILMS Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Jennifer Hu | Executive Creative Director |
| Pp Huang/Oliver Chu | Creative Director |
| Martin Tsai/James Wu | Copywriter |
| Seven Tsan/Sam Huang/Mosquito Chen | Art Director |
| Jiuan Huang | Agency Producer |
| Minguay Yeh | Account Supervisor |
| Ging-Zim Lo | Director |
| Ethan Lee | Account Manager |
There is big difference between urban cities and country towns in Taiwan. Young people go to Taipei to work. Due to the incovenience of transportation, it's not easy for young people to go home and visit parents often. THSR encourages people to embrace families and friends for real because real contact is irreplaceable.