| Title | THE GUIDE DOG INTERVIEWS |
| Brand | GUIDE DOGS NSW/ACT |
| Product / Service | GUIDE DOGS CHARITY |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | THE MONKEYS Sydney, AUSTRALIA |
| Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
| Advertising Agency: | THE MONKEYS Sydney, AUSTRALIA |
| Production Company: | CURIOUS FILM Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Justin Drape/Scott Nowell | Executive Creative Director |
| Noah Regan | Creative Director |
| Henry Kember | Copywriter |
| Becky Alperstein | Art Director |
| Helen Willis | Agency Producer |
| Dan Beaumont | Account Supervisor |
| Tara Riddell//Susie Douglas | Producer |
| Paola Morabito | Director |
| Dan Lee | Editor |
| Abigail Sie | Sound Design/Arrangement |
| The Editors | Post Production |
| Jill Large | Account Manager |
| Fabio Buresti | Planner |
Director, Paola Morabito, from Curious Film, captured interviews with real candidates applying for a role that requires the same job dedication that is expected of a successful Guide Dog; working 24/7, never taking holidays, training for 10 years and foregoing financial payment. Candidates were unsuspecting of the cause and their reactions to all interview questions are genuine. A departure from Guide Dogs' previous advertising, the aim of the idea is to break through barriers and create an awareness of the extraordinary work that Guide Dogs do to improve the everyday lives of the vision-impaired.