| Title | 104 POINT |
| Brand | 104 CORPORATION |
| Product / Service | HR COMPANY |
| Category | A15. Corporate Image |
| Entrant | SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI |
| Entrant Company: | SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI |
| Advertising Agency: | SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI |
| Production Company: | YUAN YUAN PRODUCTIONS Taipei City, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Tung/Chia-Ching | Executive Creative Director |
| Lin/Chih-Hao/Wu/Chue-Ming | Creative Director |
| Vita King | Copywriter |
| Tseng/Wei-Kai/Lin/Po-Tsun | Art Director |
| Teng/Cheng-Yu | Account Supervisor |
| Kuo/Hsiao-Wen | Producer |
| Lo/Ging-Zim | Director |
| Digital Vision | Editor |
| Digital Vision | Sound Design/Arrangement |
| Digital Vision | Post Production |
| None | Animation |
| Liang/Wen-Tai | Lighting |
| Emi Music | Music |
| Ding/Wei-Tai | Account Manager |
| Wu/Chung | Director Of Photography |
| Digital Vision | EditingCompany |
104 human resource agency is the leading brand in this field. When other HR agencies are still in the stage in which they claim that they provide more occupation vacancies and increase the efficiency of seeking employment; however, 104 HR agency regards themselves as the guider of your career. 104 HR agency not only assists employees to seek a job but also encourages them to explore the value of life. The concept of this campaign is that” you may not be outstanding, but must be out of the ordinary”. In other words, through the imperfect and 60% of life but the beyond perfect and 104% of value, this concept encourages every employee to believe their value.