NO. 596

TitleNO. 596
BrandHAAGEN-DAZS
Product / ServiceHAAGEN-DAZS
CategoryB01. Internet Film
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:BATES TAIWAN Taipei, CHINESE TAIPEI
Production Company:INLY PRODUCTION Taipei, CHINESE TAIPEI

Credits

Name Position
Richard Yu Executive Creative Director
Richard Yu/Christine Yu Creative Director
Christine Yu/Liz Hung Copywriter
Richard Yu/Laim Lin/Jeff Hung Art Director
Allen Koo Agency Producer
Jojo Tsai/Grace Chang Account Supervisor
Kate Ho Advertiser's Supervisor
Lo Ging Zim Director
Jian Lin/Chien Luo Account Manager

Brief Explanation

We create 2 touching love stories to make the connection of falling in love on a hot summer day with the psychological state of eating ice cream. People say “Strike while the iron is hot”, it’s same with love and ice cream. You should love, enjoy ice cream while it’s still hot. By using an innovative concept to express the strong brand attitude. Summer is hot. Love, while it’s hot.