Title | NO. 596 |
Brand | HAAGEN-DAZS |
Product / Service | HAAGEN-DAZS |
Category | B01. Internet Film |
Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | INLY PRODUCTION Taipei, CHINESE TAIPEI |
Name | Position |
---|---|
Richard Yu | Executive Creative Director |
Richard Yu/Christine Yu | Creative Director |
Christine Yu/Liz Hung | Copywriter |
Richard Yu/Laim Lin/Jeff Hung | Art Director |
Allen Koo | Agency Producer |
Jojo Tsai/Grace Chang | Account Supervisor |
Kate Ho | Advertiser's Supervisor |
Lo Ging Zim | Director |
Jian Lin/Chien Luo | Account Manager |
We create 2 touching love stories to make the connection of falling in love on a hot summer day with the psychological state of eating ice cream. People say “Strike while the iron is hot”, it’s same with love and ice cream. You should love, enjoy ice cream while it’s still hot. By using an innovative concept to express the strong brand attitude. Summer is hot. Love, while it’s hot.