Title | SAFETY HELMET |
Brand | ROCK RECORDS |
Product / Service | ROCK RECORDS |
Category | A15. Corporate Image |
Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | PRO FILMS Taipei, CHINESE TAIPEI |
Name | Position |
---|---|
Richard Yu | Executive Creative Director |
Richard Yu/Lion Tsai/Vivien Chou | Creative Director |
Lion Tsai/Renee Chen | Copywriter |
Richard Yu/Vivien Chou/Elvin Liu/Peggy Chen | Art Director |
Allen Koo | Agency Producer |
Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin | Account Supervisor |
Su-Pei Tuan | Advertiser's Supervisor |
He Meng Hong | Director |
Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin | Account Manager |
Rock Records, established since 1980, is a well-known music brand in Taiwan, and also an important indicator of Chinese music in Asia. We created the film “Safety helmet”, and the theme song “Home” is a classical pop music published by Rock Records. The repeated lyrics “Come home, Come home” echoed the mood when the actress yelled “Go home…go home…go back to your home!” Via this film, Rock Records wants to deliver that “Rock Records since 1980, we love music, just like you do, and never change, because, music is more than just music”.