Title | HUSBAND & WIFE |
Brand | OMRON |
Product / Service | BLOOD PRESSURE MONITOR |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
Name | Position |
---|---|
Richard Yu | Executive Creative Director |
Richard Yu/Christine Yu | Creative Director |
Christine Yu/Liz Hung | Copywriter |
Richard Yu/Liam Lin/Jeff Hung | Art Director |
Allen Koo | Agency Producer |
Jojo Tsai/Alin Chen/Nick Feng | Account Supervisor |
Kate Ho | Advertiser's Supervisor |
Wang-Lin Lee | Director |
Jojo Tsai/Alin Chen/Nick Feng | Account Manager |
The product category is unique, most of the users are the middle-aged men with the higher risk to have high blood pressure, but usually the buys will be their wife or children. What we’re trying to do is to use casual humor to remind consumers that we have to care for the health of our family members. And to remind them that “No worries! With Omron, we help you to manage your health.”