Title | VIRGIN FLYER |
Brand | HAPPY SOLIDERS |
Product / Service | CREDIT CARD |
Category | A12. Financial Products & Services |
Entrant | THE FEDS Sydney, AUSTRALIA |
Entrant Company: | THE FEDS Sydney, AUSTRALIA |
Advertising Agency: | HAPPY SOLDIERS Sydney, AUSTRALIA |
Production Company: | THE FEDS Sydney, AUSTRALIA |
Name | Position |
---|---|
John Kane | Creative Director |
Helen Hendry | Agency Producer |
Rebecca Bennett | Producer |
Ben Lawrence | Director |
The core idea of the commercial is that we paid for the entire TV commercial using the new Virgin Flyer credit card, and earned enough flyer points to give the audience 200 flights around the world. The spot does this on a large scale, with extravagance, portrayed via an ever-increasing sense of scope, celebration and visual spectacle.