Title | KID |
Brand | VITAL TECHNICAL |
Product / Service | V-TECH VITALFIX SUPER GLUE |
Category | B01. Internet Film |
Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Entrant Company: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Advertising Agency: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Production Company: | MOJO FILMS Petaling Jaya, MALAYSIA |
Name | Position |
---|---|
Ted Lim | Executive Creative Director |
Ted Lim/Wong Shu Kor/Joel Lim | Copywriter |
Wong Shu Kor | Art Director |
Sharon De Silva | Agency Producer |
Wong Lian Hwa | Account Supervisor |
Cheong Chee Leong | Advertiser's Supervisor |
Leng Ean | Producer |
Barney Chua | Director |
Esham Sahlin | Editor |
Lim Hon Lun | Cinematographer |
TVC opens on a young boy walking along with his mother. He’s a very clingy child. He holds on to her arm wherever she goes. From their flat, the two walk to the town clinic to see the doctor. The good doctor asks the lady why she's there to see him. She removes something from her handbag and passes it to him. She then raises her arm, lifting up her son at the same time. His hands are stuck onto her forearm. Finally, we understand the reason for his "clingy-ness", VitalFix Super Glue: It sticks like no other.