Title | BREAK UP |
Brand | CELESTIAL PICTURES |
Product / Service | MOVIE CHANNEL |
Category | A11. Publications & Media |
Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Entrant Company: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Advertising Agency: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Production Company: | MOJO FILMS Petaling Jaya, MALAYSIA |
Name | Position |
---|---|
Ted Lim | Executive Creative Director |
Kimberley Yap/Raphael Ang/Ted Lim | Copywriter |
Wong Shu Kor | Art Director |
Sharon De Silva | Agency Producer |
Liew Wai Fun/Michelle Chong/Gyn Gan | Account Supervisor |
Andy Chang | Advertiser's Supervisor |
Leng Ean | Producer |
Barney Chua | Director |
Esham Sahlin | Editor |
Two Am Sdn Bhd | Post Production |
Jordan Chiam Wei Meng | Cinematographer |
TVC opens in a restaurant. A couple is about to break up. A waiter interrupts and starts giving the girlfriend tips on breaking up. First, he asks her to weep a little while keeping the anger within. Then, he gets her to splash and slap the boyfriend. The girlfriend does as he says and dumps the boyfriend. Satisfied, the waiter then turns to the camera and says, "I'm good because I watch good movies." Ends with "Only CELESTIAL MOVIES has the best Chinese blockbusters.”