BREAK UP

TitleBREAK UP
BrandCELESTIAL PICTURES
Product / ServiceMOVIE CHANNEL
CategoryA11. Publications & Media
EntrantNAGA DDB MALAYSIA Selangor, MALAYSIA
Entrant Company:NAGA DDB MALAYSIA Selangor, MALAYSIA
Advertising Agency:NAGA DDB MALAYSIA Selangor, MALAYSIA
Production Company:MOJO FILMS Petaling Jaya, MALAYSIA

Credits

Name Position
Ted Lim Executive Creative Director
Kimberley Yap/Raphael Ang/Ted Lim Copywriter
Wong Shu Kor Art Director
Sharon De Silva Agency Producer
Liew Wai Fun/Michelle Chong/Gyn Gan Account Supervisor
Andy Chang Advertiser's Supervisor
Leng Ean Producer
Barney Chua Director
Esham Sahlin Editor
Two Am Sdn Bhd Post Production
Jordan Chiam Wei Meng Cinematographer

Brief Explanation

TVC opens in a restaurant. A couple is about to break up. A waiter interrupts and starts giving the girlfriend tips on breaking up. First, he asks her to weep a little while keeping the anger within. Then, he gets her to splash and slap the boyfriend. The girlfriend does as he says and dumps the boyfriend. Satisfied, the waiter then turns to the camera and says, "I'm good because I watch good movies." Ends with "Only CELESTIAL MOVIES has the best Chinese blockbusters.”