FOUNDATION

TitleFOUNDATION
BrandHSBC
Product / ServicePERSONAL FINANCIAL SERVICES
CategoryA12. Financial Products & Services
EntrantBATES Hong Kong, HONG KONG
Entrant Company:BATES Hong Kong, HONG KONG
Advertising Agency:BATES Hong Kong, HONG KONG
Production Company:OFF-LO-HI Hong Kong, HONG KONG
2nd Production Company:LA HUELLA EFECTOS DIGITALES Madrid, SPAIN

Credits

Name Position
Almon Lam Executive Creative Director
Terry Tsang Creative Director
Rachel Lo/Terry Tsang Copywriter
Hoi Hau/Anna Chung Art Director
Ellis Lau Agency Producer
Simon Shing Account Supervisor
Jeannette Lee Producer
Alfred Hau Director
Henry Yim Editor
Ping Pong Post Production
Lois Kwok/Billy Chan Of Play Music Music
Lee Wing Lok Director Of Photography
Ping Pong EditingCompany
La Huella Efectos Digitales Other Credits

Brief Explanation

HSBC Personal Financial Services has an unique position in the heart of Hong Kong people --- at the foundation level. We have been serving here for over 100 years, supporting generations and generations of progress in this city, from a fisherman port to a financial centre of the world. We silently built a sold foundation of growth where every citizen can stand on and hold onto. We love to see the city transformed into a better place every minute of a day, every day of a year. Strangely enough, people still call us the "Hong Kong Bank", despite the fact that we have been officially named HSBC for quite some time. As a result, we have been perceived as the most trusted bank and number one bank of choice over the years. Our ad aims to reflect this unique local sentiment with a distinctive angle and emotional execution.