LAMBASSADOR

Short List
TitleLAMBASSADOR
ClientMEAT AND LIVESTOCK AUSTRALIA
Product/ServiceLAMB
CategoryA01. Food Products
EntrantBMF Sydney, AUSTRALIA
Entrant Company:BMF Sydney, AUSTRALIA
Advertising Agency:BMF Sydney, AUSTRALIA
Production Company:JUNGLEBOYS Darlinghurst, AUSTRALIA

Brief Explanation

If you don’t eat Lamb on Australia Day, you’re unAustralian - that’s what Sam Kekovich has been telling Aussies for the past 6 years. His annual Lamb campaign has made it our national meat on our national day: Lamb is to Australia Day what turkey is to Xmas. It was time to take Sam’s message to the world. So we made Sam Australia’s first official Lambassador. With Europe in trouble, and Australia’s economy the envy of the world, Australia’s Lambassador went on a diplambatic mission, to help our struggling Euro cousins. Sam’s mission? To make the EU more AU.

Credits

Name Position
Warren Brown Chief Creative Officer
Dylan Taylor Executive Creative Director
Dennis Koutoulogenis Creative Director
Dennis Koutoulogenis Copywriter
Jake Rusznyak Art Director
Sue Hind Agency Producer
Karen Martin Account Supervisor
Janice Byrnes Advertiser's Supervisor
Nicola Patterson Producer
Al Morrow/Trent O'donnell Director
Paul Swain Editor
Paul Taylor @ Sound Reservoir Sound Design/Arrangement
Rebecca Booth/Lex Higlett Account Manager
Gerry Cyron Planner
Marden Dean Director Of Photography