| Title | DEBT THERAPIST |
| Brand | KONEW FINANCIAL EXPRESS |
| Product / Service | FINANCIAL SERVICES |
| Category | A12. Financial Products & Services |
| Entrant | DENTSU HONG KONG, HONG KONG |
| Entrant Company: | DENTSU HONG KONG, HONG KONG |
| Advertising Agency: | DENTSU HONG KONG, HONG KONG |
| Production Company: | COT FILMS Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Albert Wong | Executive Creative Director |
| Murphy Siu/Anne Lam | Creative Director |
| Anne Lam | Copywriter |
| Gary Lam | Art Director |
| Elisa Leung | Agency Producer |
| Po Po Hu | Account Supervisor |
| Chan Wing Sze | Advertiser's Supervisor |
| Henry Kan | Producer |
| Bowie Yiu | Director |
| Libby Wong | Editor |
| Wong Wai Kin | Sound Design/Arrangement |
| The Little Ltd | Post Production |
| Kokei Leung | Cameraman |
| Opus One Music | Music |
| Dickson Tang | Account Manager |
| Kokei Leung | Cinematographer |
| Kokei Leung | Director Of Photography |
| The Little | EditingCompany |
Synopsis Debt problems are very common nowadays, just like what is happening to Mr Chan and his family in our commercial. At this difficult moment, a dedicated guy, calling himself the "Debt Therapist", comes to Mr Chan and tries different drastic methods to help him pay his debt. However, these efforts are in vain. Finally, Konew Financial Express with its unique mortgage services is the only way to provide genuine solutions for Mr Chan. Background In this concept, we have created the character of "Debt Therapist" -- enthusiastic in helping people with fancy ways, but in the end causing more trouble. Through this character, we intend to show that, fancy loans in the market cannot help solve debt problems, and only simple and fast mortgage services tailor-made for clients' needs are the genuine solutions.