Title | RICH MAN |
Brand | HONG KONG YAKULT |
Product / Service | YOGHURT DRINK |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | DENTSU HONG KONG, HONG KONG |
Entrant Company: | DENTSU HONG KONG, HONG KONG |
Advertising Agency: | DENTSU HONG KONG, HONG KONG |
Production Company: | OFF-LO-HI Hong Kong, HONG KONG |
Name | Position |
---|---|
Albert Wong | Executive Creative Director |
Sammy Lau/Bonnie Wong | Creative Director |
Bonnie Wong/Albert Wong | Copywriter |
Kin Chan/Echo Tang | Art Director |
Elisa Leung | Agency Producer |
Clarice Lam | Account Supervisor |
Corine Liu | Advertiser's Supervisor |
Ricko Chow | Producer |
Alfred Hau | Director |
Henry Yim | Editor |
Lois Kwok/Billy Chan | Sound Design/Arrangement |
Wee Wee Productions | Post Production |
Lee Wing Lok | Cameraman |
Play Music | Music |
Masako Yamanaka | Account Manager |
Lee Wing Lok | Cinematographer |
Lee Wing Lok | Director Of Photography |
Ping Pong | EditingCompany |
Creative Background: Although Yakult's image as a health brand had been well established in HongKong, some people were still unconvinced that it might also be good for our intestinal tract. The objective of this TV commercial was, therefore, to convince these people and at the same time reinforce the overall healthy image of Yakult products. Synopsis: The story was told by a delivery boy… He made a delivery to a mansion one day. When he was about to leave, he discovered that he was paid 50 cents too much so he told the maid. The rich old man appreciated his honesty and asked the delivery boy whether he would like to inherit his entire fortune. A fast cut of scenes show the luxury life the delivery boy would have enjoyed. But he thought the rich old man was only kidding him and so he left. The rich old man sighed. The interesting story line in effect explained that lots of things in life are just 'too good to be true'. As a result, viewers had come around to the idea that Yakult is in fact good for the intestines.