Brief Explanation

Rather than using video game scenes as might be expected in a gaming console TVC, we decided to broaden the appeal to a wider group of viewers by creating a more ‘real-life’ situation. It’s a simple story that effectively communicates in a humorous way the advantage of the superior gaming experience of the Xperia™ PLAY by comparing the dull experience of a man on a children’s shopping mall ride to the adrenalin and excitement of riding a live rodeo bull. When the everyday shopping mall ride transforms into a real live bull, spectators are left wide-eyed as the excitement builds to a peak, intuitively communicating to viewers the appeal of “playing to the extreme.”