TRAVELING

TitleTRAVELING
BrandACER TAIWAN
Product / ServiceASPIRE NOTEBOOK/LAPTOP
CategoryA04. Consumer Electronics
EntrantY&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI
Production Company:DN PRODUCTION Taipei, CHINESE TAIPEI

Credits

Name Position
Phil Liu Creative Director
Ula Wang/Sunny Chen Copywriter
Hidi Wu/Rex Lin/Eason Yu Art Director
Tony Ku Account Supervisor

Brief Explanation

Client would like to deliver the product feature of ultra slim , lightweight to consumers. Our mission is to find a way to impress consumers when they watched the TVC. Our solution is to impress consumers by a falling notebook and begin a miracle traveling between notebook and people. We design some scenarios to show the product feature of ultra slim , lightweight and long lasting battery life. Ie: notebook through the shutters , topped by a float bubble, slide on the wire. Before falling on the ground, consumers will see a miracle ending that notebook topped by a float bubble.