Title | TRAVELING |
Brand | ACER TAIWAN |
Product / Service | ASPIRE NOTEBOOK/LAPTOP |
Category | A04. Consumer Electronics |
Entrant | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | DN PRODUCTION Taipei, CHINESE TAIPEI |
Name | Position |
---|---|
Phil Liu | Creative Director |
Ula Wang/Sunny Chen | Copywriter |
Hidi Wu/Rex Lin/Eason Yu | Art Director |
Tony Ku | Account Supervisor |
Client would like to deliver the product feature of ultra slim , lightweight to consumers. Our mission is to find a way to impress consumers when they watched the TVC. Our solution is to impress consumers by a falling notebook and begin a miracle traveling between notebook and people. We design some scenarios to show the product feature of ultra slim , lightweight and long lasting battery life. Ie: notebook through the shutters , topped by a float bubble, slide on the wire. Before falling on the ground, consumers will see a miracle ending that notebook topped by a float bubble.