Title | TEH TARIK ORI |
Brand | F&N DAIRIES |
Product / Service | SWEETENED CREAM DRINK |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | LOWE & PARTNERS Petaling Jaya, MALAYSIA |
Entrant Company: | LOWE & PARTNERS Petaling Jaya, MALAYSIA |
Advertising Agency: | LOWE & PARTNERS Petaling Jaya, MALAYSIA |
Production Company: | MOJO FILMS Petaling Jaya, MALAYSIA |
Name | Position |
---|---|
Ng Heok Seong | Executive Creative Director |
Ezra Foo | Copywriter |
Kevin Sim/Ng Heok Seong | Art Director |
Noelle Goh | Agency Producer |
Choo Lee Lee | Account Supervisor |
Jeremy Zainal | Producer |
Barney Chua | Director |
Esham Shahlin | Editor |
Fuse Asia | Sound Design/Arrangement |
Asia-Pacific Video Labs | Post Production |
April Toh | Account Manager |
Anirban Ganguly | Planner |
Lim Hon Lun | Director Of Photography |
Teh tarik (‘pulled’ tea) is Malaysia’s most popular beverage, served at local Indian-Muslim restaurants. This spot depicts how a perfect cup of teh tarik should be made using the right techniques and ingredients (such as F&N Sweetened Creamer) as demonstrated by a ‘Mamak’ (Indian Muslim) restaurant owner and his co-workers in their own slang and idiosyncrasies.