TEH TARIK ORI

TitleTEH TARIK ORI
BrandF&N DAIRIES
Product / ServiceSWEETENED CREAM DRINK
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantLOWE & PARTNERS Petaling Jaya, MALAYSIA
Entrant Company:LOWE & PARTNERS Petaling Jaya, MALAYSIA
Advertising Agency:LOWE & PARTNERS Petaling Jaya, MALAYSIA
Production Company:MOJO FILMS Petaling Jaya, MALAYSIA

Credits

Name Position
Ng Heok Seong Executive Creative Director
Ezra Foo Copywriter
Kevin Sim/Ng Heok Seong Art Director
Noelle Goh Agency Producer
Choo Lee Lee Account Supervisor
Jeremy Zainal Producer
Barney Chua Director
Esham Shahlin Editor
Fuse Asia Sound Design/Arrangement
Asia-Pacific Video Labs Post Production
April Toh Account Manager
Anirban Ganguly Planner
Lim Hon Lun Director Of Photography

Brief Explanation

Teh tarik (‘pulled’ tea) is Malaysia’s most popular beverage, served at local Indian-Muslim restaurants. This spot depicts how a perfect cup of teh tarik should be made using the right techniques and ingredients (such as F&N Sweetened Creamer) as demonstrated by a ‘Mamak’ (Indian Muslim) restaurant owner and his co-workers in their own slang and idiosyncrasies.