Title | CHICKEN IN A CUP |
Brand | FANTASTIC |
Product / Service | CHICKEN NOODLES |
Category | A01. Food Products |
Entrant | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
Entrant Company: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
Advertising Agency: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
Production Company: | ANIFEX Adelaide, AUSTRALIA |
Name | Position |
---|---|
Geoff Robertson/Greg Knagge | Creative Director |
Jordan Hillier/Brenton Canty | Copywriter |
Jordan Hillier/Brenton Canty | Art Director |
Hayley Johnson | Agency Producer |
Erik De Roos | Account Supervisor |
Without doubt Fantastic are the best tasting cup noodles available. To dramatise this we presented a tongue-in-cheek portrayal of a product demonstration. 15 to 18 year old boys were the target and their mums the purchaser. Our job was to engage the boys and let pester-power do the rest. Who could resist the charms of this charismatic chicken?