| Title | KARATE |
| Brand | MATTEL TOYS |
| Product / Service | SCRABBLE ORIGINAL |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | OLD SCHOOL FILMS Mumbai, INDIA |
| Entrant Company: | OLD SCHOOL FILMS Mumbai, INDIA |
| Advertising Agency: | OGILVY & MATHER Mumbai, INDIA |
| Production Company: | OLD SCHOOL FILMS Mumbai, INDIA |
| Name | Position |
|---|---|
| Sukesh Nayak/Heral Desai | Creative Director |
| Ajay Mehta/Kunal Rasania | Account Supervisor |
| Sudipta Banwar Karnik | Producer |
| Piyush Raghani | Director |
| Ernest D'souza | Editor |
| Arun Crasta | Sound Design/Arrangement |
| Pixion | Post Production |
| Pixion | Animation |
| Amartya Rahut | Music |
| Deepti Gupta | Cinematographer |
| Pixion | EditingCompany |
This TV ad encourages people to play Scrabble and learn new words which can be used to their advantage. In this case the child uses it to con the teacher into believing he has a disease because of which he came late for classes.