SPLASH

TitleSPLASH
BrandNIRMA
Product / ServiceWASHING POWDER
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantTHOUGHTSHOP ADVERTISING Mumbai, INDIA
Entrant Company:THOUGHTSHOP ADVERTISING Mumbai, INDIA
Advertising Agency:THOUGHTSHOP ADVERTISING Mumbai, INDIA
Production Company:CHROME PICTURES Mumbai, INDIA

Credits

Name Position
Vipin Dhyani Chief Creative Officer
Vipin Dhyani Creative Director
Vipin Dhyani Copywriter
Pragya Barthwal Agency Producer
Cyrus Maneckji Account Supervisor
Hemant Bhandari Producer
Amit Sharma Director
Vikas Diwan Editor
Arun Sound Design/Arrangement
Pixion Studio Post Production
Frameworks Animation
Samiruddin Music
Manoj Lobo Cinematographer
Manoj Lobo Director Of Photography
Pixion Studio EditingCompany

Brief Explanation

Washing powder brand ‘Nirma’ has been using the jingle (washing powder nirma) since its first TVC in ‘80s. The mandate for the agency was to incorporate this jingle in this TVC too. However, the agency did not use it as the traditionally used jingle but in a new sing-song talky manner and portrayed as a metaphorical manifestation of an ancient Hindu chant; known as ‘Hanuman Chaaleesa’ in India (when hummed; it is believed to ward off the evil things). This TVC shows a dramatic and surreal representation of ‘dirt’ being warded off through a powerful chanting of ‘Nirma jingle’.