SUBARU THE CARPARTS

TitleSUBARU THE CARPARTS
BrandFUJI HEAVY INDUSTRIES
Product / ServiceSUBARU BRAND
CategoryA08. Cars & Automotive Services
EntrantDENTSU INC KANSAI Osaka, JAPAN
Entrant Company:DENTSU INC KANSAI Osaka, JAPAN
Advertising Agency:DENTSU INC KANSAI Osaka, JAPAN
Production Company:MARKENFILM Hamburg, GERMANY
2nd Production Company:LAFOURMI POSTPRODUCTION Hamburg, GERMANY
3rd Production Company:INFECTED POSTPRODUCTION Wedel, GERMANY

Credits

Name Position
Jun Katogi Creative Director
Jun Katogi/Atsuyuki Alex Naito Copywriter
Timo Schaedel Art Director
Jun Katogi Agency Producer
Kohei Aramaki Account Supervisor
Masahiko Ishikawa Advertiser's Supervisor
Tobias Steinhauser Producer
Timo Schaedel Director
Michael Fakesch Sound Design/Arrangement
Taku Kubo Account Manager
Atsuyuki Alex Naito Planner
Lutz Hattenhauer Director Of Photography
Consultant: Shane Walter Other Credits

Brief Explanation

Everything made by Subaru car parts. Create ideal and imaginary driving scene, from urban area to mountain road or seaside, where everything, not only natural object like dandelions or waterfall but also living creatures like ibex and sea eagle, is made up entirely of Subaru car parts. As the story going on, it gradually turns out that the imaginary driving scene is a test track built in Subaru lab where engineers always image ideal driving environment upon developing cars.