| Title | BENTO BOX |
| Brand | TOKYO GAS |
| Product / Service | GAS SUPPLIER |
| Category | A15. Corporate Image |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | HORIPRO Tokyo, JAPAN |
| Name | Position |
|---|---|
| Yoshimitsu Sawamoto | Executive Creative Director |
| Miwako Hosokawa/Yohei Ugaeri/Yumiko Ota/Marie Ono | Copywriter |
| Takako Miyajima | Agency Producer |
| Tetsuya Sato | Producer |
| Masahiro Takata | Director |
| Norimichi Kasamatsu | Cameraman |
| Tatsuo Sekido/Kaoru Shimoda/Omohiro Yagisawa/Juri Tabata | Account Manager |
| Miwako Hosokawa/Yohei Ugaeri/Yumiko Ota/Marie Ono | Planner |
In Japan, it's a custom for mothers to perpare 'bento box' lunches for their highschool-aged children. Recently, communication between parents and children has decreased, transforming these 'bento box' into an important ways of communication.