Title | 250KM WAVE |
Brand | KYUSHU RAILWAY COMPANY |
Product / Service | KYUSHU SHINKANSEN BULLET TRAIN |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | ENGINE FILM Tokyo, JAPAN |
2nd Production Company: | T & E Fukuoka, JAPAN |
Name | Position |
---|---|
Yuya Furukawa | Creative Director |
Takuya Isojima/Hirokazu Ueda | Copywriter |
Atsushi Oogi/Urara Mano | Art Director |
Hikaru Ikeuchi/Mariko Shitara | Agency Producer |
Takafumi Nogami | Account Supervisor |
Yosuke Yamamoto/Hiroko Kaku | Advertiser's Supervisor |
Yohei Tanaka/Tsuguto Shiraishi | Producer |
Tsuguhisa Tanaka | Director |
Katsuaki Mukai | Editor |
Katsuya Yamada | Sound Design/Arrangement |
T/E Inc. | Post Production |
Maia Hirasawa/Boom! | Music |
Kenichi Mizunoo | Account Manager |
Atsushi Oogi/Kota Tohata/Sayaka Arimoto | Planner |
Yasutaka Koga/Koji Koike | Cinematographer |
Keiichi Higuchi/Ryo Miura | Other Credits |
The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. Still struggling with the ongoing recession, it was a ‘once in a 100 years’ type of event for the local residents. Thus, our mission was to share it in a tangible way that would provide vigor and happiness to everyone in Kyushu. We constructed festivity and participation – creating a massive festive event both old and young could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and ‘live’ connection, which is, a 250km wave across Kyushu. We invited people to ‘do the wave’ alongside the tracks during the Shinkansen’s test run, and we held The 250km Wave Across Kyushu Event and filmed it from the bullet train. This wave, spanning 250km, is the world’s longest.