ALIEN

TitleALIEN
BrandKAPPA CREATE CO.
Product / ServiceKAPPAZUSHI SUSHI RESTAURANT
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Production Company:TYO PRODUCTIONS Tokyo, JAPAN

Credits

Name Position
Yuji Kano/Masumi Nakazawa Creative Director
Masahiro Izuo Copywriter
Tomoko Shima Agency Producer
Isamu Asahina/Yuki Awatsu Producer
Shinji Hamazaki Director
Tomohisa Yamazaki Lighting
Shigeru Ogawa/Hiroki Takeuchi Account Manager
Masahiro Izuo Planner
Masafumi Yamaoka Cinematographer

Brief Explanation

The aim was to inform the price down strikingly. We expressed this simple idea by convincing people that it is a surprising big news than any others in a very entertaining way.