Title | STRENGTH |
Brand | CHAMPION CERAMIC |
Product / Service | CERAMIC TILES |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Entrant Company: | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Advertising Agency: | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Production Company: | DENNIS FILM PRODUCTION Taipei City, CHINESE TAIPEI |
Name | Position |
---|---|
Edward Tai | Executive Creative Director |
Edward Tai/Nelson Wang | Creative Director |
Edward Tai | Copywriter |
Nelson Wang | Art Director |
Daphne Yu/Lita Chung | Account Supervisor |
Chih-Hsiung Wang | Advertiser's Supervisor |
Chui Chiu | Producer |
Tai Chuang | Director |
For the past few years, Taiwan's building materials market smuggled into flooded with low-quality ceramic tiles from mainland China, Southeast Asia. Those cheap ceramic tiles also direct influence on domestic building material brands. As a leading brand of Taiwan’s ceramic, Champion Ceramic expect TV commercial can enhance the brand designation when consumer selects and purchases the ceramic tile.