STRENGTH

TitleSTRENGTH
BrandCHAMPION CERAMIC
Product / ServiceCERAMIC TILES
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantINSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Entrant Company:INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Advertising Agency:INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Production Company:DENNIS FILM PRODUCTION Taipei City, CHINESE TAIPEI

Credits

Name Position
Edward Tai Executive Creative Director
Edward Tai/Nelson Wang Creative Director
Edward Tai Copywriter
Nelson Wang Art Director
Daphne Yu/Lita Chung Account Supervisor
Chih-Hsiung Wang Advertiser's Supervisor
Chui Chiu Producer
Tai Chuang Director

Brief Explanation

For the past few years, Taiwan's building materials market smuggled into flooded with low-quality ceramic tiles from mainland China, Southeast Asia. Those cheap ceramic tiles also direct influence on domestic building material brands. As a leading brand of Taiwan’s ceramic, Champion Ceramic expect TV commercial can enhance the brand designation when consumer selects and purchases the ceramic tile.