Title | BIG C FRESH |
Brand | BIGC |
Product / Service | BIGC |
Category | A05. Alternative Media |
Entrant | LOWE Bangkok, THAILAND |
Entrant Company: | LOWE Bangkok, THAILAND |
DM/Advertising Agency: | LOWE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
POM CHAIYAPORN | LOWE/OPEN | CCO |
Komsan Wattanavanitchakorn | LOWE/OPEN | Creative Director |
Phairat Uaphadunglert | LOWE/OPEN | Intergrated Creative |
Chalit Manuyakorn | LOWE/OPEN | CREATIVE DIRECTOR |
Noppakate Tawun-unnop | LOWE/OPEN | COPYWRITER |
Wutikai Chaika | LOWE/OPEN | Art Director |
Phairat Uaphadunglert | LOWE/OPEN | Creative Director |
Natwithu Saengvichien | LOWE/OPEN | Print Producer |
Chudthai Khumpong | LOWE/OPEN | Producer |
Boonchai Suksuriyayothin | LOWE/OPEN | Planner |
Chaowapark Srikasem | LOWE/OPEN | Account Manager |
Noppakate Tawun-unnop | LOWE/OPEN | Copy Writer |
Prapat Chanboonyawat | LOWE/OPEN | Art Director |
Pornchai Sanchaichana | LOWE/OPEN | Producer |
Chaowapark Srikasem | LOWE/OPEN | Account Manager |
Krissana Sungnoi | LOWE/OPEN | Photographer |
Udom Piboonlapudom/Wesarat Thisasarichoti/Peerapong Tiemchumpol | AD Advertsing Production Co. Ltd | Production Company |
Big C wanted to promote the freshness and quality of its fresh food sections as a tangible proof of brand quality. Of course, every competitor makes similar claims of “fresh”. How could Big C promote the freshness in a very fresh way?
Seeing is believing. We connected with a live camera, the source of fresh food (ex. Fisherman) and BIG C; a consumer’s order at the counter goes directly from its very own source for example; If they order one big snapper, the fisherman will jump into the sea to catch the snapper and a few seconds later, that exact fisherman, magically appear and bring the big and really fresh fish to the consumer.
Freshness in grocery depends on transport. Shorter transport time equals fresher food.
The magic thrilled our customers and generated lot of buzz. People believe our food is fresher than competitor’s. Traffic increased. Finally, the stunts were turned into sales 4.5 seconds as well.