The Brief

Our living history of South East Asia is fading away. WWII veterans and survivors are now in their twilight years.

Creative Execution

A Real-Time Social Experience These tweets gave today's generation a chance to feel what it was like in 1941 to hear breaking news as the Japanese approached their homeland. The multi-media aspect of Twitter gave us a chance to incorporate GPS maps to show where the Japanese were on that day in history. Youtube links supported both the audio and visual aspects of our tweets. Photos, university department links and PDF documents also helped to build our story and give users a more academic experience.

Describe the creative solution to the brief/objective.

A Micro Blog Solution To keep our history alive, The Global Alliance opened a Twitter account on the anniversary japan's Imperial fleet secretly set sail from Japan. This digital account renacted the day-by-day advance of the Japanese army. From 8 December landing at Kota Bahru to the Ultimate fall of Singapore on 15 February 1941. All in 140 words or less.

Results

Due to Twitter traffic on the anniversary of Pearl Harbour, our feeds picked up thousands of followers at it's height. Up to 29 Twitter accounts and anti-followers surfaced from around the world. This unexpected event helped to broaden the conversation and give followers different perspectives. Both good and bad.