THE RAINBOW PROJECT

TitleTHE RAINBOW PROJECT
BrandASIAN TIGERS
Product / ServiceMOVING COMPANY
CategoryB01. Corporate Image & Information
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
DM/Advertising Agency:JWT SHANGHAI, CHINA

Credits

Name Company Position
SheungYan Lo,Yang Yeo, Elvis Chau JWT Shanghai Executive Creative Director
Raymond Chin JWT Shanghai Creative Director
Rojana Chuasakul, Xiao Dong Zhou JWT Shanghai Art Director
Raymond Chin, Ada Hu JWT Shanghai Copywriter
Jane Zhang, Phoebe Fan, Jing Xu JWT Shanghai Agency Producer
Sylvia Cheng, Evenie Wang JWT Shanghai Client Service
Zhu Jing Jin JQK Productions Director
Raymond Lucas, Li Jing, Li Bing Xi, He Yue Lin - Producer
Duan Mu Yu Ze - Editor
Liang Le - Cameraman

The Brief

We are a moving company doing a charity programme. And our objective is to get our existing clients as well as the general public to donate unwanted kid’s items to us so we can deliver them to less fortunate kids in an amazing way by starting a “Rainbow Project”

Creative Execution

We are a moving company and we want to do something good and meaningful, at the same time showcasing our delivery strengths. That’s why we delivered the impossible by creating rainbows to cheer kids up, at the same time collecting donations to meet their real needs. It becomes an amazing project that does wonders to our brand image.

Describe the creative solution to the brief/objective.

The creative solution is the Rainbow Project. We show our clients a video coverage of our event where we donated items to children welfare homes in a truly amazing way, with the use of actual rainbow installations. Then we leave behind rainbow boxes for people to donate their items.

Results

We got over 1800 donation items, enough to make 8 runs to the various children welfare homes around Beijing.