Title | THE RAINBOW PROJECT |
Brand | ASIAN TIGERS |
Product / Service | MOVING COMPANY |
Category | B01. Corporate Image & Information |
Entrant | JWT SHANGHAI, CHINA |
Entrant Company: | JWT SHANGHAI, CHINA |
DM/Advertising Agency: | JWT SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
SheungYan Lo,Yang Yeo, Elvis Chau | JWT Shanghai | Executive Creative Director |
Raymond Chin | JWT Shanghai | Creative Director |
Rojana Chuasakul, Xiao Dong Zhou | JWT Shanghai | Art Director |
Raymond Chin, Ada Hu | JWT Shanghai | Copywriter |
Jane Zhang, Phoebe Fan, Jing Xu | JWT Shanghai | Agency Producer |
Sylvia Cheng, Evenie Wang | JWT Shanghai | Client Service |
Zhu Jing Jin | JQK Productions | Director |
Raymond Lucas, Li Jing, Li Bing Xi, He Yue Lin | - | Producer |
Duan Mu Yu Ze | - | Editor |
Liang Le | - | Cameraman |
We are a moving company doing a charity programme. And our objective is to get our existing clients as well as the general public to donate unwanted kid’s items to us so we can deliver them to less fortunate kids in an amazing way by starting a “Rainbow Project”
We are a moving company and we want to do something good and meaningful, at the same time showcasing our delivery strengths. That’s why we delivered the impossible by creating rainbows to cheer kids up, at the same time collecting donations to meet their real needs. It becomes an amazing project that does wonders to our brand image.
The creative solution is the Rainbow Project. We show our clients a video coverage of our event where we donated items to children welfare homes in a truly amazing way, with the use of actual rainbow installations. Then we leave behind rainbow boxes for people to donate their items.
We got over 1800 donation items, enough to make 8 runs to the various children welfare homes around Beijing.