Title | UV AWAY |
Brand | JOHNSON & JOHNSON |
Product / Service | NEUTROGENA |
Category | B02. Consumer Products & Services |
Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Entrant Company: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
DM/Advertising Agency: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Name | Company | Position |
---|---|---|
Ted Lim | Naga DDB Malaysia | Executive Creative Director |
Faizal Reza | Tribal DDB Malaysia | Creative Director |
Davina Chan | Naga DDB Malaysia | Copywriter |
Swee Jin Yap | Tribal DDB Malaysia | Copywriter |
Joel Lim | Naga DDB Malaysia | Creative Head - Experiential |
Danny Chin | Naga DDB Malaysia | Art Director |
Maharis Azman | Tribal DDB Malaysia | Interactive Designer |
Wai Yee Koh | Animator/Special Effects | |
Danny Chin | Naga DDB Malaysia | Illustrator |
Chiw Mun Yew | Naga DDB Malaysia | Illustrator |
Ted Lim | Naga DDB Malaysia | Copywriter |
Karen Tan | Naga DDB Malaysia | Brand Director |
Wong Kaelynn | Naga DDB Malaysia | Brand Manager |
Fiona Ng | Johnson & Johnson Sdn Bhd | Group Brand manager |
We needed to boost awareness of indoor UV and increase usage of Neutrogena® Ultra Sheer. To promote the indoor use of Neutrogena® Ultra Sheer® sunscreen, we spoke to them through a major source of indoor UV – their very own computer screens; a medium they stare at for hours at work or home.
The banner instructs users to tilt the screen away from them, thus putting them out of the direct UV glare of their computer screens. The lenticular effect then reveals a hidden message to users. Users may click through for more info.
We created The World’s First Lenticular Web Banner.
A fresh twist to a common web medium, the lenticular banner garnered a higher-than-average click-through rate of 0.27% (industry standard stands at 0.2%) with a total of 350,000 impressions in just 5 days.