| Title | THE LIGHTER SIDE OF HEAVY WEIGHTS |
| Brand | YOUNG PRESIDENT ORGANISATION |
| Product / Service | THE STAND-UP COMEDY STORE |
| Category | A01. Mailings |
| Entrant | McCANN WORLDGROUP Mumbai, INDIA |
| Entrant Company: | McCANN WORLDGROUP Mumbai, INDIA |
| DM/Advertising Agency: | McCANN WORLDGROUP Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Prasoon Joshi | McCann Worldgroup | Executive Chairman & Regional Executive Creative Director, Asia Pacific |
| Denzil Machado | McCann Worldgroup | Creative Director |
| Niranjan Kaushik | McCann Worldgroup | Creative Director |
| Denzil Machado | McCann Worldgroup | Art Director |
| Noothan PR | McCann Worldgroup | Art Director |
| Noothan PR | McCann Worldgroup | Illustrator |
| Noothan PR | McCann Worldgroup | Typographer |
| Loveleen Raina | McCann Worldgroup | General Manager & VP |
| Benitta Jacob | McCann Worldgroup | Account Manager |
| Robert Joseph | McCann Worldgroup | Production Head |
| Sunil Chalke | McCann Worldgroup | Production |
| Harshal Pandere | McCann Worldgroup | Production |
The challenge was to try and stir The dull, dormant sense of humour, Of MDs, Presidents, CFOs and CEOs, And other designations resistant to jokes, With a scathingly funny direct mailer.
For a mailer that was meant to invite Head honchos to a stand-up comedy night, At The Comedy Store; and hence, Knowing the jokes would be at their expense, A book of limericks seemed just right.
We took weird corporate characteristics, And we wrote some cheeky limericks, We also drew some funny pictures, And that definitely made things worse, Finally, yeah, that’s how we got our kicks.
While the number of invitations sent were 142, The number of guests that arrived was 282. A success rate of 99.29 percent, Yes that’s really how far it went, What’s more, the book has gone for reprint too.