THE COLORS OF PURITY

TitleTHE COLORS OF PURITY
BrandTRANSMEDIA
Product / ServiceMARKETING COMMUNICATION CONCEPTS
CategoryA02. Premiums & Giveaways
EntrantTRANSMEDIA CIPTA KREASI Jakarta, INDONESIA
Entrant Company:TRANSMEDIA CIPTA KREASI Jakarta, INDONESIA
DM/Advertising Agency:TRANSMEDIA CIPTA KREASI Jakarta, INDONESIA

Credits

Name Company Position
Markarinas TM Creative Director
Uthie TM Account Executive

The Brief

To spread the information about TM and also inform about the changes of logo while in the mean time congratulate the clients of the festive season

Creative Execution

We sell concepts and ideas, by using this direct giveaways we would like to show them a sample of our creativity ideas. While the word blank canvas is often use to symbolize a new beginning, we take it a step further and actually giving them a real blank canvas and acrylic paint to color them.

Describe the creative solution to the brief/objective.

Instead of using boring normal greeting cards we decided to use a set of canvas, acrylic paint and pallet to symbolize a new beginning where we can start over on a blank canvas. Hopefully this idea will tease the playful side of our customer.

Results

At the time of this submission, there were no measurable results yet.