| Title | SPOT THE REAL LIONS |
| Brand | STAR REACHERS GROUP |
| Product / Service | LEO BURNETT CANNES PREDICTIONS 2011 |
| Category | A04. Direct Response Digital Media |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| DM/Advertising Agency: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Executive Creative Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Executive Creative Director |
| Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Creative Director |
| Chanwit Nimcharoen | The Leo Burnett Group Thailand | Copywriter |
| Puttipong Pattanapongsagorn | The Leo Burnett Group Thailand | Copywriter |
| Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Art Director |
| Wantaya Thitipaisal | The Leo Burnett Group Thailand | Art Director |
| Park Wannasiri | The Leo Burnett Group Thailand | Art Director |
| Wantaya Thitipaisal | The Leo Burnett Group Thailand | Illustrator |
To promote Cannes Prediction that is an annual event organised by Leo Burnett Thailand. It is intended for people in the advertising industry to come and enjoy predicting potential winners of Cannes 2011 which are well selected from around the world.
We sent them a fresh new way to spot the lion as an interactive e-card. As a warm up session, users were asked to navigate around the total darkness environment with a mini torch to find the lion before spotting the actual creative works at the event.
Hundreds of people turned up last year being inform via e-card that were sent to their e-mails. The big problem is how to maintain a high level of awareness, and still be able to capture attendees’ interest through the same medium of communication.
The event was packed with an incredible number of 791 attendees (31.8% increasing from last year), where almost of all the last year guests also turned up. Over 90% of participants said the card excited them to join the event.