Title | LIVING TYPOGRAPHY |
Brand | MUDRA COMMUNICATIONS |
Product / Service | WATER |
Category | B01. Corporate Image & Information |
Entrant | MUDRA COMMUNICATIONS Mumbai, INDIA |
Entrant Company: | MUDRA COMMUNICATIONS Mumbai, INDIA |
DM/Advertising Agency: | MUDRA COMMUNICATIONS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Bobby Pawar | Mudra Communications | CCO |
K.B. Vinod | Mudra Communications | Creative Head |
Deepak Singh | Mudra Communications | Creative Direrctor |
NISHANT JETHI | Mudra Communications | Art Director |
Aalap Desai | Mudra Communications | Copywriter |
As a design agency, the challenge was to demonstrated creative thinking and innovative design solutions to target audience. It also became a memorable calling card for the design agency.
It demonstrates the brand's design skills in a memorable way by becoming a part of the environment.
An idea called 'Living Typography' was developed. Hollow 3D alphabets that could also act as a bird's nest were created. Appropriate alphabets were sent to target audience. They could keep it outside their house as their nameplate or house number. This nameplate/House number also acted as nests for birds amidst concrete jungle of the city.
1. 20 existing customers and 100 potential customers were reached. 2. We received warm notes of appreciation from almost all recipients. 3. Our design became part of the living space of half of the recipients and we provided home for hundreds of sparrows. 4. 11 potential customers inquired about our services. 5. We signed on 3 of them so far - and are in conversation with many more.