LIVING TYPOGRAPHY

TitleLIVING TYPOGRAPHY
BrandMUDRA COMMUNICATIONS
Product / ServiceWATER
CategoryB01. Corporate Image & Information
EntrantMUDRA COMMUNICATIONS Mumbai, INDIA
Entrant Company:MUDRA COMMUNICATIONS Mumbai, INDIA
DM/Advertising Agency:MUDRA COMMUNICATIONS Mumbai, INDIA

Credits

Name Company Position
Bobby Pawar Mudra Communications CCO
K.B. Vinod Mudra Communications Creative Head
Deepak Singh Mudra Communications Creative Direrctor
NISHANT JETHI Mudra Communications Art Director
Aalap Desai Mudra Communications Copywriter

The Brief

As a design agency, the challenge was to demonstrated creative thinking and innovative design solutions to target audience. It also became a memorable calling card for the design agency.

Creative Execution

It demonstrates the brand's design skills in a memorable way by becoming a part of the environment.

Describe the creative solution to the brief/objective.

An idea called 'Living Typography' was developed. Hollow 3D alphabets that could also act as a bird's nest were created. Appropriate alphabets were sent to target audience. They could keep it outside their house as their nameplate or house number. This nameplate/House number also acted as nests for birds amidst concrete jungle of the city.

Results

1. 20 existing customers and 100 potential customers were reached. 2. We received warm notes of appreciation from almost all recipients. 3. Our design became part of the living space of half of the recipients and we provided home for hundreds of sparrows. 4. 11 potential customers inquired about our services. 5. We signed on 3 of them so far - and are in conversation with many more.