Title | UOB PERSONALISED SHIRT DIRECT MAILER |
Brand | UOB SINGAPORE |
Product / Service | INTEGRATED BUSINESS SOLUTIONS |
Category | B02. Consumer Products & Services |
Entrant | LEO BURNETT GROUP SINGAPORE, SINGAPORE |
Entrant Company: | LEO BURNETT GROUP SINGAPORE, SINGAPORE |
DM/Advertising Agency: | LEO BURNETT GROUP SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Chris Chiu | Leo Burnett Group Singapore | Group Executive Creative Director |
Justine Lee | Leo Burnett Group Singapore | Creative Group Head |
Mark Wah | Leo Burnett Group Singapore | Head of Art |
Samuel Sam | Leo Burnett Group Singapore | Art Director |
Kenneth Choong | Leo Burnett Group Singapore | Writer |
Chelsin Teo | Leo Burnett Group Singapore | Account Service |
Goh Mei Yi | Leo Burnett Group Singapore | Production Manager |
Carol Koh | UOB Singapore | Client/Regional Head, Commercial Cards, Cards & Payment Products |
Introduce UOB Integrated Solutions – a suite of financial tools that streamline payment processes – to high level Chief Financial Officers, all of whom are new customers. Our strategy was to interact with them beyond just a one-off DM piece, and build a relationship.
The entire experience of having a shirt personalised just for you is the exact experience we want all our customers to feel with UOB Integrated Business Solutions. With the DM experience, we establish in the minds of our customers that only our solutions give them a customised fit. And of course, we doubt that our competitors have ever offered to send a tailor to their office!
UOB Integrated Business Solutions have an edge over competing products – they can be fully customised to suit a business’s needs. So we gave CFOs the rare opportunity to have a shirt tailor-made to their exact measurements. Our KPI: Get 5 – 10% of them to call UOB for a consultation.
Almost 20% of the CFOs called a UOB Relationship Manager for a face to face consultation, thanks to the DM. That’s double our KPI.