Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Corporate Information
BIG BASH LEAGUE CRICKET AUSTRALIA BIG BASH LEAGUE	REACTIVE MEDIA Fitzroy	AUSTRALIA
LIVE POSITIVELY CAMPAIGN COCA-COLA CHINA COCA-COLA	WWWINS ISOBAR Shanghai	CHINA
MAKEUP HARMONY SHISEIDO SHISEIDO SHISEIDO THE GINZA STORE	DENTSU Tokyo	JAPAN
CREATIVE ADVENTURE DAIKO ADVERTISING CREATIVE WORKSHOP 2011	DAIKO ADVERTISING Osaka	JAPAN
THE OBAYASHI EXPERIENCE OBAYASHI GENERAL CONTRACTOR	NON-GRID Tokyo	JAPAN
THIS DAY NIKON CORPORATE	BIRDMAN Tokyo	JAPAN
WORLD OF THINK BLUE VOLKSWAGEN GROUP SINGAPORE VW THINK BLUE	DDB GROUP SINGAPORE	SINGAPORE
A02 Fast Moving Consumer Goods
5 GUM STREET RAID WRIGLEY'S 5 GUM	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
DIRTY DISHES PZ CUSSONS MORNING FRESH	DDB GROUP MELBOURNE	AUSTRALIA
2011 COKE CHINESE NEW YEAR COCA-COLA CHINA COCA-COLA	WWWINS ISOBAR Shanghai	CHINA
THE BIG ORANGE SQUEEZE FANTA FANTA	OGILVY SHANGHAI	CHINA
PROJECT INSPIRATION JOHNNIE WALKER BLACK LABEL	OGILVY SHANGHAI	CHINA
COOOOOOOOL MORNING! DARLIE ZESTY FRESH TOOTHPASTE	AGENDA TAIWAN Taipei	CHINESE TAIPEI
WEIWEI A 25 ANNIVERSARY, WEDAN 3D A-DOLL HAPPY PARTY	PENETRATION INTERNET AGENCY TAIPEI	CHINESE TAIPEI
PAMPERS GOLDEN SLEEP PROCTER AND GAMBLE HONG KONG PAMPERS	RAZORFISH Hong Kong	HONG KONG
WYETH GOLD TRUTH & DARE PFIZER NUTRITION INFANT FORMULA MILK	OMD HONG KONG	HONG KONG
DOMESTIC ABUSE PT KONIMEX PHARMACEUTICAL LABORATORIES FEMINAX	OGILVY INDONESIA Jakarta	INDONESIA
HAPPY TWEET LABEL SUNTORY HOLDINGS SUNTORY WHISKY KAKUBIN	1-10DESIGN Kyoto	JAPAN
HITOMI RHYTHM 1:2:1 JOHNSON & JOHNSON VISION CARE 1 DAY ACUVUE DEFINE	McCANN ERICKSON JAPAN Tokyo	JAPAN
SCHOOL DAYS SHOOT KOSE ADIDAS SKIN PROTECTION	ARMZ Tokyo	JAPAN
SHOOTTER KOSE ADIDAS SKIN PROTECTION	ARMZ Tokyo	JAPAN
SMILE CHOCOLATE FACTORY EZAKI GLICO GLICO	DENTSU INC KANSAI Osaka	JAPAN	Silver
MEGUMI & TAIYO MEIJI KAJU GUMMI	TYO ID DIVISION Tokyo	JAPAN
SUMMER CINDERELLA PROCTER AND GAMBLE JAPAN VIDAL SASSOON	BEACON COMMUNICATIONS Tokyo	JAPAN
SHARE THE JOY CADBURY DAIRY MILK	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Bronze
MAYA ACADAMIA O.P. NATURAL PRODUCTS ORIENTAL PRINCESS	JWT BANGKOK	THAILAND
BE GERALD'S GIRL L'OREAL PHILIPPINES MAYBELLINE BB CREAM	TRIBAL DDB Taguig City	THE PHILIPPINES
A03 Cars & Automotive
XV RESCUE SUBARU AUSTRALIA IMPREZA XV	LEO BURNETT SYDNEY	AUSTRALIA	Bronze
DESIGNER SPARK HOLDEN BARINA SPARK	VISUAL JAZZ Melbourne	AUSTRALIA
IQ TEST HOLDEN COMMODORE SERIES II	VISUAL JAZZ Melbourne	AUSTRALIA
THE EVOQUE EFFECT LAND ROVER CHINA RANGE ROVER EVOQUE	WUNDERMAN	CHINA
THE FORD FOCUS CAMPAIGN FORD FORD FOCUS	WUNDERMAN APA FORD TEAM Shanghai	CHINA
LOVE OUR PLANET NISSAN TAIWAN ZERO EMISSION	AGENDA TAIWAN Taipei	CHINESE TAIPEI
LEXUS HYBRID ABDUL LATEEF JAMEEL LEXUS/HYBRID	BC WEB WISE Mumbai	INDIA
BUILD A DREAM CAR TATA MOTORS TATA ARIA	EXPERIENCE COMMERCE Mumbai	INDIA	Short List
A8L 3D EXPERIENCE AUDI INDIA AUDI A8	CREATIVELAND ASIA Mumbai	INDIA	Short List
24-HOUR ONLINE LE MANS RACE AUDI INDIA AUDI ULTRA LIGHTWEIGHT TECHNOLOGY	CREATIVELAND ASIA Mumbai	INDIA
LEXUS ART WORKS TOYOTA MOTOR TOYOTA LEXUS	HAKUHODO Tokyo	JAPAN
TOKYO ZOO PROJECT SONY MARKETING JAPAN NAV-U	FRONTAGE Tokyo	JAPAN	Silver
PROJECT AB35 FORD FIESTA	JWT NEW ZEALAND Auckland	NEW ZEALAND
WORLD OF THINK BLUE VOLKSWAGEN GROUP SINGAPORE VW THINK BLUE	DDB GROUP SINGAPORE	SINGAPORE
A04 Other Consumer Products
BILL EXCHANGE NOKIA NOKIA E5,C3,C6	JWT SYDNEY	AUSTRALIA
TURBOBOOST TOUCHDOWN DICK SMITH RANGE OF INTEL LAPTOPS	SOAP CREATIVE Sydney	AUSTRALIA
WORLD OF EOS CANON AUSTRALIA EOS	LEO BURNETT SYDNEY	AUSTRALIA
2011 BRANDING ADIDAS CHINA ADIDAS	WWWINS ISOBAR Shanghai	CHINA
SOCIAL MEDIA LAUNCH NOKIA CHINA NOKIA N8	WUNDERMAN Beijing	CHINA
LET'S GAP TOGETHER GAP CHINA GAP	AGENDA SHANGHAI	CHINA
DIRECT YOUR OWN FASHION SHOOT LEE LEE	OGILVY SHANGHAI	CHINA
CHINA'S FIRST DEMOCRATIC ELECTION VANS VANS	OGILVY SHANGHAI	CHINA
THE GOLD MIRROR WORLD GOLD COUNCIL K-GOLD	BBH CHINA Shanghai	CHINA

A02 Fast Moving Consumer Goods
5 GUM STREET RAID
WRIGLEY'S / 5 GUM

CLEMENGER BBDO SYDNEY

AUSTRALIA

Short List
DIRTY DISHES
PZ CUSSONS / MORNING FRESH

DDB GROUP MELBOURNE

AUSTRALIA
2011 COKE CHINESE NEW YEAR
COCA-COLA CHINA / COCA-COLA

WWWINS ISOBAR Shanghai

CHINA
THE BIG ORANGE SQUEEZE
FANTA / FANTA

OGILVY SHANGHAI

CHINA
PROJECT INSPIRATION
JOHNNIE WALKER / BLACK LABEL

OGILVY SHANGHAI

CHINA
COOOOOOOOL MORNING!
DARLIE / ZESTY FRESH TOOTHPASTE

AGENDA TAIWAN Taipei

CHINESE TAIPEI
WEIWEI A 25 ANNIVERSARY,
WEDAN / 3D A-DOLL HAPPY PARTY

PENETRATION INTERNET AGENCY TAIPEI

CHINESE TAIPEI
PAMPERS GOLDEN SLEEP
PROCTER AND GAMBLE HONG KONG / PAMPERS

RAZORFISH Hong Kong

HONG KONG
WYETH GOLD TRUTH & DARE
PFIZER NUTRITION / INFANT FORMULA MILK

OMD HONG KONG

HONG KONG
DOMESTIC ABUSE
PT KONIMEX PHARMACEUTICAL LABORATORIES / FEMINAX

OGILVY INDONESIA Jakarta

INDONESIA
HAPPY TWEET LABEL
SUNTORY HOLDINGS / SUNTORY WHISKY KAKUBIN

1-10DESIGN Kyoto

JAPAN
HITOMI RHYTHM 1:2:1
JOHNSON & JOHNSON VISION CARE / 1 DAY ACUVUE DEFINE

McCANN ERICKSON JAPAN Tokyo

JAPAN
SCHOOL DAYS SHOOT
KOSE / ADIDAS SKIN PROTECTION

ARMZ Tokyo

JAPAN
SHOOTTER
KOSE / ADIDAS SKIN PROTECTION

ARMZ Tokyo

JAPAN
SMILE CHOCOLATE FACTORY
EZAKI GLICO / GLICO

DENTSU INC KANSAI Osaka

JAPAN

Silver
MEGUMI & TAIYO
MEIJI / KAJU GUMMI

TYO ID DIVISION Tokyo

JAPAN
SUMMER CINDERELLA
PROCTER AND GAMBLE JAPAN / VIDAL SASSOON

BEACON COMMUNICATIONS Tokyo

JAPAN
SHARE THE JOY
CADBURY / DAIRY MILK

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND

Bronze
MAYA ACADAMIA
O.P. NATURAL PRODUCTS / ORIENTAL PRINCESS

JWT BANGKOK

THAILAND
BE GERALD'S GIRL
L'OREAL PHILIPPINES / MAYBELLINE BB CREAM

TRIBAL DDB Taguig City

THE PHILIPPINES