Brief Explanation

Nokia was launching the N8, and wanted to educate consumers about its capabilities, while simultaneously fulfill 3 secondary requirements - cross-sell services such as Ovi Store, involve telco partner and run activation in the form of a manhunt. So we launched a hunt for a young man called Nate, and designed a game prelude in the form of 15 online Challenges, each a meticulously crafted interactive puzzle built around the N8's features. The puzzles are creatively diverse, from video to photography, solo to social, all to test if the players are as sharp as the N8, and the character Nate.