| Title | HARU |
| Brand | KOREA TOURISM ORGANIZATION |
| Product / Service | KOREA TOURISM ORGANIZATION |
| Category | A07. Public Service, Charity & Fund Raising |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising/Web Design Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Name | Company | Position |
|---|---|---|
| Alex Kwon | Cheil Worldwide | Creative Director |
| Taejin Lim | Cheil Worldwide | Creative Director |
| Taejin Lim | Cheil Worldwide | Art Director |
| Janghoon Park | Cheil Worldwide | Art Director |
| Seokjin Shin | Cheil Worldwide | Art Director |
| Jieun Kim | Cheil Worldwide | Copywriter |
| Seunglok Baik | Cheil Worldwide | Interactive Planner |
| Heungkyo Seo | Cheil Worldwide | Interactive Planner |
| Sungho Kim | Cheil Worldwide | Interactive Media Planner |
| Heungkyo Seo | Cheil Worldwide | Interactive Media Planner |
| Gilbert Park | Cheil Worldwide | Account Executive |
| Miles Lee | Cheil Worldwide | Account Executive |
| Eunjin Yoon | Cheil Worldwide | Account Executive |
| Isabel Park | Cheil Worldwide | Account Executive |
It's produced to increase preference and interest on Korea tourism by experiencing, exploring, and sharing information about Korea tourism through internet. We introduce the information on Korea tourism through an interactive drama starring Korean top celebrities, who lead Korean wave beyond Asia region. And it can also spread and reproduce the contents via social media. We execute an interactive campaign by producing an interactive drama starring 10 Korean celebrities. While watching the drama, visitors find hidden tags to gather the information on Korea tourism and they can create their own travel guide book which could be easily transferred to SNS.