| Title | UV AWAY |
| Brand | JOHNSON & JOHNSON SDN BHD |
| Product / Service | NEUTROGENA |
| Category | B02. Consumer Products |
| Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Entrant Company: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Advertising/Web Design Agency: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Ted Lim | Naga DDB Malaysia | Executive Creative Director |
| Ted Lim | Naga DDB Malaysia | Copywriter |
| Danny Chin | Naga DDB Malaysia | Art Director |
| Davina Chan | Naga DDB Malaysia | Copywriter |
| Swee Jin Yap | Naga DDB Malaysia | Copywriter |
| Joel Lim | Naga DDB Malaysia | Copywriter |
| Danny Chin | Naga DDB Malaysia | Designer |
| Chiw Mun Yew | Naga DDB Malaysia | Designer |
| Faizal Reza | Tribal DDB | Creative Director |
| Maharis Azman | Tribal DDB | Interactive Designer |
| Wai Yee Koh | Tribal DDB | Animator |
| Karen Tan | Naga DDB Malaysia | Brand Director |
| Wong Kaelynn | Naga DDB Malaysia | Brand Manager |
UV is everywhere, even indoors. Some computer screens, TVs and lights give off UV rays, so you’re almost constantly exposed to skin-damaging radiation. Thus, Neutrogena® wanted to promote the indoor use of its sunscreen, Neutrogena® Ultra Sheer®. To persuade people that sunscreen’s not just for the sun, we spoke to them through a major source of indoor UV – their computer screens. We created The World’s First Lenticular Web Banner which instructs users to tilt the screen away from them – putting them out of the direct UV glare of their computer screens. The lenticular effect then reveals a hidden message.