KILL THE LAPTOP

TitleKILL THE LAPTOP
BrandHANVON
Product / ServiceLAPTOP
CategoryC01. Viral Video
EntrantJWT BEIJING, CHINA
Entrant Company:JWT BEIJING, CHINA
Advertising/Web Design Agency:JWT BEIJING, CHINA

Credits

Name Company Position
Polly Chu JWT Beijing CCO
Rich Shiue JWT Beijing ECD
Dapeng Feng JWT Beijing CD
Jie Yang JWT Beijing CW
Qian Wang JWT Beijing SAD
Chenghao Xie JWT Beijing AD
Renwen Wu JWT Beijing AAD
Andy Xu JWT Beijing GM
Dennis Sun JWT Beijing AD

Brief Explanation

The China computer market is dominated by laptop computers. They all look the same; with a screen and keyboard. The Product Hanvon is a Tablet computer that comes with a touch screen writing pen. It can recognize and record hand writing in calligraphy form. Users can send out more personalized mail, written in their own hand writing. This is a unique product in China. idea Kill the laptop with the Pen. we seeded a viral video in youku.com ( the you tube.com in China). Result Sales up 23%. Over 40,000 pieces of computers sold.