Brief Explanation

Chinese football fans are over 400,000,000.+ But they’re supporting a disappointing National football team. In 82 years of the world Cup, China has never entered the final 16. 0 goals! Carlsberg’s brand idea is ‘Stand up for Fun’ During 2010 World Cup, how can we create the Winning feeling for Chinese fans? Idea: We seeded a series of viral videos showing China defeating the best teams…on China’s terms. Argentina lost in Marjoh Game, France lost in HotPot, Brazil lost in KungFu PingPong. Results 10+ million views 10,000s forwards, links, embeds,etc. PR worth USD 5+ million 20% sales volume increase .