Title | WORLD WAR CUP ARGENTINA |
Brand | CARLSBERG CHILL |
Product / Service | BEER |
Category | C01. Viral Video |
Entrant | JWT BEIJING, CHINA |
Entrant Company: | JWT BEIJING, CHINA |
Advertising/Web Design Agency: | JWT BEIJING, CHINA |
Name | Company | Position |
---|---|---|
Polly Chu | JWT Beijing | CCO |
Rich Shiue | JWT Beijing | ECD |
Shankun Sun | JWT Beijing | CD |
Dechun Qiu | JWT Beijing | GH |
Wei Huang | JWT Beijing | SCW |
Sen Wang | JWT Beijing | SAD |
Andy Xu | JWT Beijing | GM |
TIna Shen | JWT Beijing | SAD |
Chinese football fans are over 400,000,000.+ But they’re supporting a disappointing National football team. In 82 years of the world Cup, China has never entered the final 16. 0 goals! Carlsberg’s brand idea is ‘Stand up for Fun’ During 2010 World Cup, how can we create the Winning feeling for Chinese fans? Idea: We seeded a series of viral videos showing China defeating the best teams…on China’s terms. Argentina lost in Marjoh Game, France lost in HotPot, Brazil lost in KungFu PingPong. Results 10+ million views 10,000s forwards, links, embeds,etc. PR worth USD 5+ million 20% sales volume increase .