Title | LEGO BLACK OPS |
Brand | ACTIVISION |
Product / Service | CALL OF DUTY BLACK OPS |
Category | C01. Viral Video |
Entrant | MEC Sydney, AUSTRALIA |
Entrant Company: | MEC Sydney, AUSTRALIA |
Advertising/Web Design Agency: | MEC Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Luke Ryan | MEC | Social Media Strategist |
Guillaume Goudal | MEC | Digital Strategy Director |
Viki Hammond | MEC | Business Director |
Representation of Call of Duty Black Ops multi player using Stop motion animation with Lego. We wanted to create a video that would enter the popular culture of the casual gamer as they did not actively seek out information surrounding video games. With plenty of blood and gore and Lego characters we successfully performed our tasked capturing over 8.4 million views in YouTube and over 228,000 shares throughout Facebook. It is now the #1 most rated Film/animation video in Australia of ALL time!