LEGO BLACK OPS

TitleLEGO BLACK OPS
BrandACTIVISION
Product / ServiceCALL OF DUTY BLACK OPS
CategoryC01. Viral Video
EntrantMEC Sydney, AUSTRALIA
Entrant Company:MEC Sydney, AUSTRALIA
Advertising/Web Design Agency:MEC Sydney, AUSTRALIA

Credits

Name Company Position
Luke Ryan MEC Social Media Strategist
Guillaume Goudal MEC Digital Strategy Director
Viki Hammond MEC Business Director

Brief Explanation

Representation of Call of Duty Black Ops multi player using Stop motion animation with Lego. We wanted to create a video that would enter the popular culture of the casual gamer as they did not actively seek out information surrounding video games. With plenty of blood and gore and Lego characters we successfully performed our tasked capturing over 8.4 million views in YouTube and over 228,000 shares throughout Facebook. It is now the #1 most rated Film/animation video in Australia of ALL time!