| Title | ONLINE CHAT DRINKING PARTY |
| Brand | DIAGEO KIRIN |
| Product / Service | SMIRNOFF VODKA/ICE |
| Category | C04. Community Applications |
| Entrant | JWT JAPAN Tokyo, JAPAN |
| Entrant Company: | JWT JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | JWT JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Akira SATO | JWT Japan | Creative Director |
| Kazumo TACHIBANA | JWT Japan | Planner/Producer |
| Eiji HONMA | JWT Japan | Copywriter |
| Yusuke MOCHIZUKI | JWT Japan | Art Director |
| Naoko MORITA | JWT Japan | Senior Account Director |
| Daisuke MIURA | JWT Japan | Associate Account Director |
| Sayaka HASEGAWA | JWT Japan | Account Executive |
| Kohei NISHIKAWA | KAYAC | Designer |
| Tomoyoshi KUBA | KAYAC | Producer |
| Reina YAMAGISHI | KAYAC | Production Manager |
Japan is still struggling with job growth and the young people have been depressed. They get together for drinking parties but they cannot speak from the heart - being open about feelings in public is not a Japanese virtue. But they can be more frank behind computers. So we partnered with Smirnoff to create online chat drinking session that allowed young people to engage in more open and enjoyable conversations. To make this experience more meaningful, we got the celebrities they aspire to as role models to host the drinking sessions and to provide them with wisdom and confidence.