| Title | URAENMA |
| Brand | INTERNET EXPLORER9 & GOLDEN ELEPHANT |
| Product / Service | ONLINE SERVICE & BOOK |
| Category | A04. Other Consumer Products |
| Entrant | MICROSOFT Tokyo, JAPAN |
| Entrant Company: | MICROSOFT Tokyo, JAPAN |
| Advertising/Web Design Agency: | MICROSOFT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ryo Arai | Microsoft | Producer |
| Eriko Kase | Microsoft | Assistant Producer |
| Knako Mizuno | Unt-Factory | Director |
| Mitsuaki Fujiwara | Unt-Factory | Director |
| Shinichiro Taba | Unt-Factory | Designer |
| Mitsuki Yoshida | Unt-Factory | Web programmer |
| Toshio Kuroda | Unt-Factory | System Engineer |
| Tsuyoshi Yoshida | Unt-Factory | Interactive Developer |
| Syuko Tsuchiya | Ink Painter | |
| Terumasa Naraki | Doors | Movie Director |
| Nobuaki Hongo | Animation | |
| Naouiki Fujise | Animation |
The digital version of the newly published Grand Prize Winner of the Golden Elephant Award, Ura Enma (on sale March 4, 2011), was made free to the public in its entirety via Microsoft’s MSN Website on February 15, 2011, before it went on sale. Utilizing Internet Explorer 9’s capabilities of expression through the Internet, this e-book was developed on HTML 5 to offer a new reading experience in a pure Japanese style.