Title | THE LINE |
Brand | AUSTRALIAN GOVERNMENT |
Product / Service | AUSTRALIAN GOVERNMENT FAHCSIA |
Category | D01. Integrated Digital Campaign |
Entrant | JWT SYDNEY, AUSTRALIA |
Entrant Company: | JWT SYDNEY, AUSTRALIA |
Advertising/Web Design Agency: | JWT SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Angus Hennah | JWT | ECD |
Ashadi Hopper | JWT | National Creative Director Digital and Direct |
Michael Malherbe | JWT | Art Director |
Laurie Geddes | JWT | Copy Writer |
Amanda Slatyer | JWT | Producer |
Andrew McCowan | JWT | Planner |
Penny Sarfati | JWT | Group Account Director |
Paulina Hobbs | JWT | Digital Art Director |
Clinton Francis | JWT | Flash Developer |
Steph Sands | JWT | Digital Producer |
Daniel King | JWT | Digital Director |
Liz Fell | JWT | Digital Producer |
Julie Delaforce | JWT | Community Manager |
Chris Haugue | Halo Pictures | Director |
Arthur Filroy | Halo Pictures | Director |
Simon O'Leary | Halo Pictures | Animation Director |
Lisa Haugue | Halo Pictures | Producer |
Dave Shooter | Halo Pictures | Illustrator/Art Director |
Steve Hessell | Plush | Sound |
Next Digital | Digital Development |
Teenagers getting into relationships are often confused about what is and isn’t appropriate. When it comes to disrespectful behaviour, especially in the uncharted territory of sxting, txting and cyber bullying, many simply don’t know where to draw the line. Hence the idea of The Line, an online campaign that invites teens to explore and discuss where the line is in a non-judgmental environment. Banner ads drive teens to The Line Facebook page and web-site, where they can join in the conversation, respond to polls and blogs, explore different outcomes in interactive videos and express themselves via a customized drawing tool.