| Title | PRANK SECURITY CAMERAS |
| Brand | GLAXOSMITHKLINE |
| Product / Service | EYEMO |
| Category | C01. Viral Video |
| Entrant | GREY GROUP CHINA Beijing, CHINA |
| Entrant Company: | GREY GROUP CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | GREY GROUP CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Chee Guan Yue | Grey Group China | Executive Creative Director |
| Chee Guan Yue/Yuan Zhong | Grey Group China | Creative Director |
| Yuan Zhong | Grey Group China | Copywriter |
| Lena Hou | Grey Group China | Art Director |
| Josh Rabinowitz and Ryan Duda | Grey Group NY | Music Producers |
| Natalie Ferraro | Vocalist | |
| Lee Brooks | Composer | |
| Tom Evans | Grey Group Asia Pacific | Executive Vice President, Asia Pacific Client Services Director |
| Gaurav Arora | Grey Group Singapore | Account Director |
| Tanya Tang/Ru Wang | Grey Group China | Producer |
| Kevin Bi/Hua Wang/He Xiu | Grey Group China | Art Buyer |
Behind every surveillance camera, there are a pair of tired eyes. Eye Mo needed rejuvenation and decided to give them a little wake-up call by showing hand-written signs that say, 'Tired Eyes?' The flip side of the signs showed a bottle of Eye Mo.The stunt was pulled off by a team of youngsters at various camera locations.Though it was aimed at security guards the resulting video was posted on YouTube and was spread to other sites successfully. The outcome was while tens of thousands more viewers like Eye Mo in the first two weeks of its launch across various internet sites.